So, your videos are all minutes because your digital engineering software is complicated to explain? While testimonials are great, long videos and YouTube do not go well together! Well, science. Study after study proves that online video viewers have a short attention span.
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I mean, did you forget earlier when I told you how 20 percent of viewers drop off within the first 10 seconds? In fact, HubSpot has found that the ideal length for videos on YouTube is a nice and concise 2 minutes. So re-edit those long webinars, and turn them into short, snappy clips. Do you have a set of videos that go together? Perhaps you do a recurring weekly educational series, or you have a set of webinars around the same theme? Whatever it is, you should make that grouping into a YouTube playlist. This will allow your viewers to continue watching without having to manually search for and click into the next video.
Why is this good for subscription growth? Well, it will keep people on your channel longer, and show them that you have a plethora of quality content. BuzzFeed Tasty does an awesome job at this.
17 Ways to Get More Views on YouTube (In 12222)
So why not use these skills of yours to give users a reason to return to your channel through a subscribe-able call-to-action? How does this work exactly? YouTube has made this easy by allowing marketers to add end screens and cards into their videos.
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Let me break down these two options a bit further:. End Screens : An end screen is just what it sounds like, a screen where a call-to-action will appear are the end of your video. Whether you want to encourage viewers to subscribe, point them to the next video, or even promote your website or crowdfunding campaign, you can do all of these things with end cards. End screens allow you to chose from four different elements depending on your goal. You can even have multiple elements per end-screen like in the image below.
End cards can appear during the last seconds of your video, which must be at least 25 seconds long. Check out this link to learn more about end screens. Check out this link to learn more about YouTube cards. Your video thumbnail is essentially the cover of your video, so you need it to be absolutely beyond engaging. People relate to other people. Another hot tip to take your thumbnail to the next level — throw a smile on it! Adrian Furnham , an organizational and applied psychologist. Yes, I understand this might be hard to fathom at first. Not every marketing team has a full-time videographer to be grinding out content after all.
Luckily, if you followed my advice in Tip 2 about building an in-house studio, scripting and creating well-done videos can easily become part of your weekly workflow. Consistency is key, because subscribers are not going to stay subscribed if you never update your channel or if you update 4 times in one week and then take a month-long hiatus. Moz does a great series called Whiteboard Fridays , with a weekly video that breaks down some SEO concept on a crisp whiteboard. They are called Whiteboard Fridaysfor a reason. The time has come to take your wallet out.
YouTube makes advertising your channel very customizable with a variety of ad formats, including:. Whether it be a Twitter chat, LinkedIn group, Reddit, or another popular online community in your industry, you should be actively engaging in these worlds and spreading your video content when relevant.
This is the perfect time to share your helpful video to introduce your services that some of these tax payers may even take you up on. All the parents out there understand the power of bribery.
The funny this is, bribery is not something that we grow out of. So, yes, you should bribe people to subscribe to your YouTube channel. I know it might sound ridiculous, but it actually works! Last, but definitely not least, make sure your YouTube videos are optimized to rank in search engine results and in the results that show up when people search within YouTube itself.
SEO for YouTube videos can get a bit technically involved, but there are some very easy wins you can do to get your videos in good SEO shape. According to YouTube , 9 out of 10 of the most-viewed videos on YouTube use a custom thumbnail:.
The Bright Side Channel which has 19 million subscribers uses yellow, orange, blue and purple in most of their thumbnails:. Plus, some people even read your description after they land on your video page. And make sure to use keywords that you want your video to rank for. And if you want to get more subscribers , I recommend adding a call-to-action to subscribe here too:.
For example, this video from my channel has , views:. A study by Justin Briggs discovered that videos with titles less than 50 characters ranked best in YouTube search :. Use the same tags as your competitors. In fact, YouTube has stated that they use your video content metadata like your title, description and tags for Suggested Video rankings. So when your tags match the tags in a popular video, you have a good chance of showing up next to that video:.
You already know that tags are important for video SEO.
How to Get More YouTube Views
Well, if you had a video that talked about frozen Paleo meals, you could link to it in that thread. In fact, a study by Stone Temple Consulting found that Second , upload a transcript closed captions of your video to YouTube. In fact, I recently conducted a YouTube search engine ranking factors study :. And we found a significant correlation between ranking in YouTube and user engagement. Audience retention? Watch Time? VERY important. In fact, YouTube has said :. YouTuber Evan Carmichael even replaced his traditional channel trailer with one of his popular videos:.
To do this, head over to the YouTube Studio and find a video that generated lots of views over the last 90 days:. Next , find a video from your channel that someone would want to watch AFTER they finish watching your popular video. And feature that content at the end of your video. Facebook, Twitter and other social media sites want to keep people on their platforms. And when you post a link to your YouTube video, their algorithms are going to hide your post from your followers.
You can even use a tool like VidIQ to analyze your channel for the best times to post:. Next, have a card appear at that time. And that card sends people to another video on your channel at the exact moment they would have clicked away:. For example, look at the traffic sources to this video the week after it went live:. And when you get lots of eyeballs on your new video, YouTube will happily feature it on their homepage. Second , boost your total YouTube subscriber count.
Because I doubled down on what was already working, I was able to grow my channel in record time:. Specifically, I looked for spots in my video where my audience retention was higher than average:. First, publish a post about your upcoming video in your community tab. Either way, your community post makes people look forward to your upcoming video.
Thanks for always putting so much thought and energy into this content. Lots of practice! Great stuff Brian. This is a very interesting guide. Thanks Brian Dean! Hi Joy, Nice! I actually struggled a lot with YouTube been I first started there.
So I know how frustrating that can be. I would like to ask.. If I live stream a video, will it help the video to rank on page one of YouTube? This makes me want to invest more time in YouTube which is actually a good idea since its second biggest search enigine!! Is there a particular reason for that? Having a link in your description especially early on can hurt your click-through-rate.
It makes your video much less enticing to click on 2. Great info here as usual. We just started posting to our company YouTube channel and your first tip on BOGY thumbnails is going to help us brand our channel and get more views from the beginning. It will take some time to implement all of your suggestions but thanks so much for this actionable advice.
Hey Keller, awesome!